CHCZ / FIELD NOTES
SEO & GEO
Free Visual SEO Audit Tool: CHCZ Design Checker Chrome Extension
CHCZ Design Checker reviews the current rendered page in Chrome. Learn its visual inspection workflow, supported checks, and boundaries.
B2B SEO Audit: A Buyer-Path Checklist and Evidence Record
Run a B2B SEO audit from page delivery and query fit through buyer handoff, with a dated finding record that another owner can verify.
B2B Internal Linking Audit: Map the Buyer Path
Audit B2B internal links by canonical destination, real buyer handoff, descriptive anchor, and a verified public path.
B2B SEO Content Brief Template: From Intent to Evidence-Ready Draft
Use a B2B SEO content brief template that connects search intent, canonical ownership, evidence, structure, metadata, QA, and measurement.
B2B SEO Strategy: From Buyer Questions to Qualified Demand
Build a B2B SEO strategy that maps buyer questions to canonical pages, evidence standards, internal links, and qualified outcomes.
SEO Website Migration Checklist for B2B Redesigns
Use this SEO website migration checklist to baseline a B2B site, map old URLs, verify launch controls, and monitor the move without confusing deployment…
What to Do After an SEO Audit: A B2B Action Plan
Turn an SEO audit into a B2B action plan: validate findings, protect canonical pages, prioritize buyer-impact work, assign owners, and verify results.
Generative Engine Optimization (GEO): An Evidence-Led Guide
A practical, evidence-led guide to GEO best practices, measurement, crawler access, citeable content, and enterprise-tool evaluation.
Best SEO Audit Tools for B2B Websites: A Task-Based Comparison
Compare five SEO audit tools by the evidence they provide, the B2B task they support, their limits, and how to combine them into a…