INSIGHTS / B2B GROWTH FIELD NOTES
Ideas with
operating weight.
Research, decisions, and practical observations on B2B websites, SEO/GEO, and AI-enabled marketing systems.
Website Content Audit Template for B2B Teams
Download an editable website content audit template with buyer-task fields, evidence records, action decisions and fictional B2B examples.
Hreflang vs Canonical: A B2B Multilingual Release Checklist
Map equivalent language pages, use canonical and hreflang together, and verify a multilingual release with code examples and a page-pair acceptance record.
Google-Extended vs Googlebot: A B2B Website Control Guide
Separate Google Search crawling, Gemini content use and preview controls with a decision table, robots.txt example and B2B release worksheet.
B2B Service Page Design: A Content and Evidence Worksheet
Plan a B2B service page around buyer fit, scope, relevant evidence and an honest next step, using a content wireframe and a reusable worksheet.
How to Track ChatGPT Referral Traffic in GA4
Identify ChatGPT sessions in GA4, inspect the current AI Assistant channel and landing pages, and reconcile recorded visits with verified inquiries.
B2B Website Speed: Performance and Scalability Acceptance Criteria
Use an evidence-led B2B website speed framework to define representative tests, locate performance constraints, assign owners, and verify changes.
B2B Website Navigation: A Task Map and Testing Worksheet
Plan B2B website navigation from buyer tasks, test categories and labels, and use a worksheet to verify the real desktop and mobile route.
B2B SEO Audit: A Buyer-Path Checklist and Evidence Record
Run a B2B SEO audit from page delivery and query fit through buyer handoff, with a dated finding record that another owner can verify.
B2B Internal Linking Audit: Map the Buyer Path
Audit B2B internal links by canonical destination, real buyer handoff, descriptive anchor, and a verified public path.
A USEFUL FIRST CONVERSATION
Find the constraint
before adding tactics.
Bring one growth problem. We will map the buyer, the evidence gap, and the next decision worth making.