
Author / Founder
Wodey
B2B Growth Consultant · CHCZ
Wodey is the founder of CHCZ and a B2B growth consultant focused on website strategy, SEO/GEO, and AI-assisted marketing operations. He shares practical frameworks shaped by more than nine years in international trade and digital growth.
- B2B website strategy
- SEO / GEO authority
- AI marketing systems
WODEY / FIELD NOTES
Ideas tested
in the field.

B2B Website Navigation: A Task Map and Testing Worksheet
Plan B2B website navigation from buyer tasks, test categories and labels, and use a worksheet to verify the real desktop and mobile route.

B2B SEO Audit: A Buyer-Path Checklist and Evidence Record
Run a B2B SEO audit from page delivery and query fit through buyer handoff, with a dated finding record that another owner can verify.

B2B Internal Linking Audit: Map the Buyer Path
Audit B2B internal links by canonical destination, real buyer handoff, descriptive anchor, and a verified public path.

B2B Website Accessibility Checklist: Test the Buyer Journey
Use a B2B website accessibility checklist to test content, keyboard access, forms, and mobile states across a real buyer journey.

B2B SEO Content Brief Template: From Intent to Evidence-Ready Draft
Use a B2B SEO content brief template that connects search intent, canonical ownership, evidence, structure, metadata, QA, and measurement.

B2B SEO Strategy: From Buyer Questions to Qualified Demand
Build a B2B SEO strategy that maps buyer questions to canonical pages, evidence standards, internal links, and qualified outcomes.

B2B Landing Page Checklist: From Click to Qualified Lead
Use this B2B landing page checklist to connect traffic-source intent, page evidence, accessible forms, lead routing, measurement, and release QA.

SEO Website Migration Checklist for B2B Redesigns
Use this SEO website migration checklist to baseline a B2B site, map old URLs, verify launch controls, and monitor the move without confusing deployment…

Website Governance for B2B Teams: Roles, Rules, and Lifecycle
Build a practical website governance framework for B2B teams with clear ownership, change classes, publishing gates, lifecycle rules, and release evidence.