INSIGHTS / B2B GROWTH FIELD NOTES
Ideas with
operating weight.
Research, decisions, and practical observations on B2B websites, SEO/GEO, and AI-enabled marketing systems.
How to Track ChatGPT Referral Traffic in GA4
Identify ChatGPT sessions in GA4, inspect the current AI Assistant channel and landing pages, and reconcile recorded visits with verified inquiries.
B2B Website Speed: Performance and Scalability Acceptance Criteria
Use an evidence-led B2B website speed framework to define representative tests, locate performance constraints, assign owners, and verify changes.
Free Visual SEO Audit Tool: CHCZ Design Checker Chrome Extension
CHCZ Design Checker reviews the current rendered page in Chrome. Learn its visual inspection workflow, supported checks, and boundaries.
B2B Website Navigation: A Task Map and Testing Worksheet
Plan B2B website navigation from buyer tasks, test categories and labels, and use a worksheet to verify the real desktop and mobile route.
B2B SEO Audit: A Buyer-Path Checklist and Evidence Record
Run a B2B SEO audit from page delivery and query fit through buyer handoff, with a dated finding record that another owner can verify.
Why Your Elementor Site Is Slow: A Core Web Vitals Diagnostic
Diagnose Elementor Core Web Vitals with field and lab evidence, a metric-to-fix triage matrix, safe caching checks, and buyer-task acceptance.
B2B Internal Linking Audit: Map the Buyer Path
Audit B2B internal links by canonical destination, real buyer handoff, descriptive anchor, and a verified public path.
B2B Website Accessibility Checklist: Test the Buyer Journey
Use a B2B website accessibility checklist to test content, keyboard access, forms, and mobile states across a real buyer journey.
B2B SEO Content Brief Template: From Intent to Evidence-Ready Draft
Use a B2B SEO content brief template that connects search intent, canonical ownership, evidence, structure, metadata, QA, and measurement.
A USEFUL FIRST CONVERSATION
Find the constraint
before adding tactics.
Bring one growth problem. We will map the buyer, the evidence gap, and the next decision worth making.